MI.Business.Console

for Berlin-Chemie

Update: 12.10.2022

Last week: 38 week 2022 (26.09.2022 - 02.10.2022)

Last full month: Sep 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	190 506	-8.5%	3.7%	-0.1	39 791 466	-8.8%	3.7%	-0.1	-6.8%
MoM	747 528	79.1%	3.7%	0	153 590 034	85.1%	3.8%	0.1	81.0%
YTD	7 729 546	-6.0%	5.5%	-0.6	1 533 868 436	10.9%	5.2%	-0.2	4.9%
MAT	12 779 716	15.3%	6.0%	0.5	2 441 157 988	34.0%	5.6%	0.7	5.3%
DEXALGIN
WoW	22 754	-15.7%	0.4%	-0.1	10 944 063	-15.8%	1.2%	-0.1	-2.5%
MoM	90 811	16.9%	0.4%	0	43 312 453	19.6%	1.1%	0	21.7%
YTD	1 347 378	8.6%	0.7%	0	569 045 768	20.6%	1.9%	0.1	3.5%
MAT	1 945 364	9.7%	0.7%	0	798 334 396	19.7%	2.0%	0.1	2.1%
ESPUMISAN (ADULTS)
WoW	64 571	-7.8%	43.9%	-1.2	34 201 085	-8.1%	49.3%	-1.6	-5.3%
MoM	281 557	10.8%	46.3%	-0.4	148 737 462	10.9%	52.0%	-0.6	11.7%
YTD	3 573 956	-6.4%	56.1%	-10.2	1 815 938 107	4.9%	61.6%	-8.8	10.7%
MAT	5 038 006	-0.6%	58.4%	-7.6	2 509 475 402	11.5%	63.8%	-6.3	12.3%
ESPUMISAN BABY
WoW	27 369	-4.5%	33.8%	0.4	17 986 067	-5.0%	47.4%	0.2	-5.6%
MoM	112 687	10.3%	33.4%	-0.9	73 791 527	12.4%	47.1%	-0.1	13.3%
YTD	1 126 111	-9.9%	37.8%	-4	701 626 165	-3.4%	51.2%	-5.4	-0.3%
MAT	1 540 244	-10.6%	38.4%	-3.3	946 819 857	-3.0%	52.0%	-3.8	-2.9%
FASTUM
WoW	18 238	-24.1%	0.9%	-0.2	10 071 982	-20.7%	2.2%	-0.4	-5.2%
MoM	77 456	19.6%	0.9%	0	42 173 280	18.5%	2.2%	0.1	15.2%
YTD	840 153	-20.1%	1.2%	-0.3	432 507 053	-10.5%	2.6%	-0.6	2.0%
MAT	1 173 581	-18.8%	1.2%	-0.3	589 639 632	-9.9%	2.7%	-0.5	1.3%
IODOMARIN
WoW	121 628	56.6%	28.0%	4.7	22 333 932	56.6%	14.2%	4.3	30.1%
MoM	335 689	32.6%	24.3%	2.3	62 171 772	28.4%	10.7%	1	20.3%
YTD	2 370 425	7.8%	19.8%	0.2	469 581 339	13.5%	8.9%	0	6.8%
MAT	3 337 279	26.0%	20.7%	2.9	648 327 671	27.5%	9.4%	1.2	8.2%
LIOTON
WoW	18 807	-10.4%	1.8%	-0.1	20 552 914	-9.5%	3.7%	-0.1	-7.0%
MoM	83 625	-9.1%	1.8%	-0.2	90 280 193	-8.4%	3.9%	-0.4	1.3%
YTD	1 047 120	-21.4%	2.4%	-0.5	1 071 774 257	-1.4%	4.7%	-0.9	-6.0%
MAT	1 407 168	-18.1%	2.4%	-0.4	1 387 779 116	0.7%	4.9%	-0.7	-6.0%
MEZYM
WoW	247 358	0.7%	18.5%	0.5	37 605 395	2.2%	13.1%	0.7	-2.1%
MoM	1 012 478	8.5%	18.9%	-0.8	154 387 022	9.1%	13.4%	-0.5	13.2%
YTD	14 486 959	1.3%	27.4%	-0.3	2 216 024 663	10.5%	19.6%	-1.1	2.2%
MAT	20 945 157	9.0%	28.9%	1.2	3 119 550 582	16.0%	20.8%	0	4.4%
MIG 400
WoW	172 335	-3.2%	2.8%	0	20 676 973	-2.1%	2.3%	0.1	-2.5%
MoM	705 306	16.2%	2.8%	-0.1	83 916 288	16.1%	2.2%	0	21.7%
YTD	6 637 370	-9.3%	3.4%	-0.5	780 547 272	-5.3%	2.6%	-0.5	3.5%
MAT	9 208 133	-3.0%	3.4%	-0.2	1 072 763 706	1.1%	2.7%	-0.3	2.1%
PROSTAMOL
WoW	25 928	-9.0%	14.6%	-0.5	36 234 560	-9.6%	15.7%	-0.7	-5.7%
MoM	107 142	27.2%	15.1%	0	149 162 441	25.9%	16.1%	0.2	27.1%
YTD	1 241 759	-21.8%	19.4%	-5.7	1 742 070 023	-12.5%	20.7%	-6.7	1.0%
MAT	1 793 122	-16.0%	20.5%	-4.2	2 452 169 373	-7.7%	21.8%	-5.1	1.2%
RESPERO MYRTOL
WoW	28 494	-15.0%	7.6%	-0.2	13 719 830	-14.1%	8.0%	-0.1	-12.7%
MoM	111 511	68.8%	7.7%	-1.4	53 402 083	71.8%	8.0%	-1.2	99.0%
YTD	939 073	146.6%	8.9%	5	439 237 586	143.2%	8.7%	4.5	6.1%
MAT	1 305 146	129.6%	8.5%	4.5	603 538 421	122.1%	8.4%	3.8	8.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 729 546	-6.0%	5.5%	-0.6	1 533 868 436	10.9%	5.2%	-0.2	4.9%
DEXALGIN	1 347 378	8.6%	0.7%	0	569 045 768	20.6%	1.9%	0.1	3.5%
ESPUMISAN (ADULTS)	3 573 956	-6.4%	56.1%	-10.2	1 815 938 107	4.9%	61.6%	-8.8	10.7%
ESPUMISAN BABY	1 126 111	-9.9%	37.8%	-4	701 626 165	-3.4%	51.2%	-5.4	-0.3%
FASTUM	840 153	-20.1%	1.2%	-0.3	432 507 053	-10.5%	2.6%	-0.6	2.0%
IODOMARIN	2 370 425	7.8%	19.8%	0.2	469 581 339	13.5%	8.9%	0	6.8%
LIOTON	1 047 120	-21.4%	2.4%	-0.5	1 071 774 257	-1.4%	4.7%	-0.9	-6.0%
MEZYM	14 486 959	1.3%	27.4%	-0.3	2 216 024 663	10.5%	19.6%	-1.1	2.2%
MIG 400	6 637 370	-9.3%	3.4%	-0.5	780 547 272	-5.3%	2.6%	-0.5	3.5%
PROSTAMOL	1 241 759	-21.8%	19.4%	-5.7	1 742 070 023	-12.5%	20.7%	-6.7	1.0%
RESPERO MYRTOL	939 073	146.6%	8.9%	5	439 237 586	143.2%	8.7%	4.5	6.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	12 779 716	15.3%	6.0%	0.5	2 441 157 988	34.0%	5.6%	0.7	5.3%
DEXALGIN	1 945 364	9.7%	0.7%	0	798 334 396	19.7%	2.0%	0.1	2.1%
ESPUMISAN (ADULTS)	5 038 006	-0.6%	58.4%	-7.6	2 509 475 402	11.5%	63.8%	-6.3	12.3%
ESPUMISAN BABY	1 540 244	-10.6%	38.4%	-3.3	946 819 857	-3.0%	52.0%	-3.8	-2.9%
FASTUM	1 173 581	-18.8%	1.2%	-0.3	589 639 632	-9.9%	2.7%	-0.5	1.3%
IODOMARIN	3 337 279	26.0%	20.7%	2.9	648 327 671	27.5%	9.4%	1.2	8.2%
LIOTON	1 407 168	-18.1%	2.4%	-0.4	1 387 779 116	0.7%	4.9%	-0.7	-6.0%
MEZYM	20 945 157	9.0%	28.9%	1.2	3 119 550 582	16.0%	20.8%	0	4.4%
MIG 400	9 208 133	-3.0%	3.4%	-0.2	1 072 763 706	1.1%	2.7%	-0.3	2.1%
PROSTAMOL	1 793 122	-16.0%	20.5%	-4.2	2 452 169 373	-7.7%	21.8%	-5.1	1.2%
RESPERO MYRTOL	1 305 146	129.6%	8.5%	4.5	603 538 421	122.1%	8.4%	3.8	8.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	190 506	-8.5%	3.7%	-0.1	39 791 466	-8.8%	3.7%	-0.1	-6.8%
DEXALGIN	22 754	-15.7%	0.4%	-0.1	10 944 063	-15.8%	1.2%	-0.1	-2.5%
ESPUMISAN (ADULTS)	64 571	-7.8%	43.9%	-1.2	34 201 085	-8.1%	49.3%	-1.6	-5.3%
ESPUMISAN BABY	27 369	-4.5%	33.8%	0.4	17 986 067	-5.0%	47.4%	0.2	-5.6%
FASTUM	18 238	-24.1%	0.9%	-0.2	10 071 982	-20.7%	2.2%	-0.4	-5.2%
IODOMARIN	121 628	56.6%	28.0%	4.7	22 333 932	56.6%	14.2%	4.3	30.1%
LIOTON	18 807	-10.4%	1.8%	-0.1	20 552 914	-9.5%	3.7%	-0.1	-7.0%
MEZYM	247 358	0.7%	18.5%	0.5	37 605 395	2.2%	13.1%	0.7	-2.1%
MIG 400	172 335	-3.2%	2.8%	0	20 676 973	-2.1%	2.3%	0.1	-2.5%
PROSTAMOL	25 928	-9.0%	14.6%	-0.5	36 234 560	-9.6%	15.7%	-0.7	-5.7%
RESPERO MYRTOL	28 494	-15.0%	7.6%	-0.2	13 719 830	-14.1%	8.0%	-0.1	-12.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	747 528	79.1%	3.7%	0	153 590 034	85.1%	3.8%	0.1	81.0%
DEXALGIN	90 811	16.9%	0.4%	0	43 312 453	19.6%	1.1%	0	21.7%
ESPUMISAN (ADULTS)	281 557	10.8%	46.3%	-0.4	148 737 462	10.9%	52.0%	-0.6	11.7%
ESPUMISAN BABY	112 687	10.3%	33.4%	-0.9	73 791 527	12.4%	47.1%	-0.1	13.3%
FASTUM	77 456	19.6%	0.9%	0	42 173 280	18.5%	2.2%	0.1	15.2%
IODOMARIN	335 689	32.6%	24.3%	2.3	62 171 772	28.4%	10.7%	1	20.3%
LIOTON	83 625	-9.1%	1.8%	-0.2	90 280 193	-8.4%	3.9%	-0.4	1.3%
MEZYM	1 012 478	8.5%	18.9%	-0.8	154 387 022	9.1%	13.4%	-0.5	13.2%
MIG 400	705 306	16.2%	2.8%	-0.1	83 916 288	16.1%	2.2%	0	21.7%
PROSTAMOL	107 142	27.2%	15.1%	0	149 162 441	25.9%	16.1%	0.2	27.1%
RESPERO MYRTOL	111 511	68.8%	7.7%	-1.4	53 402 083	71.8%	8.0%	-1.2	99.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

---